Pet Segment
Packaged Facts estimates that the annual retail sales of pet food, treats and chews, supplies, veterinary and non-medical services, and live animals will be approximately $151 billion in 2024. We operate primarily in the pet supplies, live fish, and small animal categories, and we estimate these markets generate approximately $39 billion in annual retail sales.
There are over 2,500 manufacturers, ranging from mostly single-category or limited-range players to approximately two dozen companies with a solid multi-category presence. The majority of these smaller companies do not have a captive sales and logistics network and rely on us or other independent distributors to supply their products to regional pet specialty chains and independent retailers.
Packaged Facts expects eCommerce to continue gaining share in the pet retail business, rising from 25% in 2019 to a projected 39% share of pet products by 2024 and a 42% share by 2028.
Branded Pet Products
Our principal pet categories are dog & cat supplies, aquatics and reptiles, small animal and bird supplies, animal health products, and live fish and small animals. In addition, we operate our outdoor cushion business in the Pet segment due to sourcing, manufacturing, and innovation synergies.
Dog and Cat – Our dog and cat products include premium edible and non-edible chews, interactive toys, grooming supplies and pet beds, pet containment, and training and waste management solutions.
- Four Paws® grooming and health & wellness products, training pads, and waste management solutions
- K&H Pet Products® premium pet supplies and heated pet products
- Nylabone®, Cadet®, Nubz®, Paw Love®, and Best Bully Stick® long-lasting dog chews and treats, bully sticks, rawhide, and dental chews
Aquatics and Reptiles – We supply aquariums and terrariums along with their fixtures and stands, food, water conditioners and supplements, water pumps and filters, sophisticated lighting systems, and accessories under these brands:
- Aqueon® aquarium products
- Blagdon® pond equipment and water gardening
- Coralife® specialized aquatics products
- Interpet® aquarium treatments and equipment
- Zilla® reptile products
Small Animal and Bird – Our proprietary supplies and pet food for small animals, pet birds, and wild birds offer species-specific diets, treats, habitats, bedding, hay, and toys. Our widely recognized brands include:
- C&S Products® wildlife specialty food and feeding accessories
- Kaytee® nutrition, bedding, and hard goods
Animal Health – We supply pet-calming products and flea and tick controls. We further dominate in innovative horse products in the fly control, supplements, grooming, deworming, wound care, leather care, and rodenticide categories. We also sell (S)-Methoprene, an active ingredient, to manufacturers of other insect control products.
- Altosid® mosquito control
- Centynal™ insecticide for application to stored grain
- ClariFly®IGR insect growth regulator
- Comfort Zone® cat calming solutions
- Diacon® insect growth regulator
- Essentria® pest control application
- Extinguish® fire ant control
- Farnam® horse care products
- Horse Health™ horse care products
- Just One Bite® rodent control solutions
- Rodentex™ rodent bait
- Vita Flex® horse care products
- Starbar® family of products for rural insect control
- Zoëcon® professional pest control products
Live Fish and Small Animals – We supply pet specialty and mass merchandiser stores, public aquariums and research institutions with fish and plants, reptiles, and small animals.
Outdoor cushions – We sell Arden-branded outdoor cushions through major retailers in-store and online. Our Oceantex™ fabrics, developed by Arden EverTru, are responsibly made and comprise up to 100% recycled materials.
Garden Segment
Packaged Facts and The Freedonia Group estimate that the garden industry will have approximately $31 billion in annual retail sales in 2024. This includes various consumable landscaping products such as grass and other seeds, fertilizer, controls, live goods, soil and mulch, wild birds, and animal products. We estimate that we participate in a segment of approximately $30 billion based on annual retail sales of lawn and garden consumables and live plants. The lawn and garden consumables market is highly concentrated, with most products sold to consumers through several distribution channels like home centers, mass merchants, independent nurseries, and hardware stores.
Branded Garden Products
Our main lawn and garden product lines are grass seed, wild bird products, fertilizers, control products, live plants, and packet seed.
Controls – We produce, market, and distribute lawn and garden weed, moss, insect, and pest control products.
- Amdro® pest controls
- Corry's® slug and snail control
- Daconil® fungicide
- Knockout™ weed and grass control
- Moss Out® moss control
- Over-N-Out® fire ant killer
- RootBoost® rooting hormones
- Sevin® bug killer
Grass Seed – We supply numerous varieties of grass seed for residential and professional markets as well as forage and wildlife seed mixtures.
- Pennington® grass seed, along with several sub-brands, including Lawn Booster, Smart Seed, and Smart Patch lawn repair.
Packet Seeds – We provide vegetables, herb and flower packet seeds, and seed starters.
- American Seed® plant seed
- Ferry Morse® plant seeds
- Livingston® plant seed
- McKenzie® plant seed
- Jiffy® seed germination
Wild Bird – Our wild bird mixes contain a proprietary blend of vitamins and minerals. We also offer bird feeders, bird houses, and other birding accessories.
- 3-D® bird food
- Pennington wild bird seed, feeders, houses and accessories
- Wild Delight® wild bird food and feeders
Fertilizers – We sell a wide range of soil supplements and stimulants:
- Alaska® Fish Fertilizer by Pennington
- Pennington fertilizer
- SUPERthrive® lawn and plant fertilizer
Live Goods – With Bell Nursery, we are the primary supplier of flowers and plants to The Home Depot in the Northeast and mid-Atlantic region:
